conferences

Coming up: Social Ad Summit

On Friday I’ll be hosting mediabistro’s Social Ad Summit at the New Yorker Hotel.   They are even springing for free drinks at the bar afterwards , recession be damned!  But I’m particularly looking forward to hearing from the newly extremely rich Playdom guys.  They were recently acquired by Disney for over half a billion dollars and are going to explain just how they use social gaming to expand a brand.  Plus, Playdom’s David Stewart says he previously held positions as a TIME Magazine reporter, a strategist for an African aid agency and a door-to-door knife salesman, which will hopefully make for some strange analogies and anecdotes.  Come join us.

Posted in conferences, media, mediabistro, social media
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Questioning the Open Road

Looking out at the future of publishing from the podium of the eBook Summit.

Happy 2010- may it be busy and lucrative for all of us.  So let’s talk new ventures…

I hosted mediabistro’s eBook Summit a few weeks ago and was intrigued by the presentation made by Open Road, a supposedly new kind of publishing company.

Founded by former HarperCollins head honcho Jane Friedman and Oscar-winning film producer Jeffrey Sharp, Open Road claims to be a new kind of publishing company that will brand authors and multimedia market them.  That means, Friedman and Sharp said, a lot of video content too, not just the written word.

Their purpose, they say, is to change the relationship of the author & consumer.  For example, they are aggregating all the material out there about William Styron (ie. working with Duke to digitize his papers, posting old audio clips, creating “premium” content like a documentary with the help of his daughters, etc.), all to bring Styron’s work to a new audience.

But can they seriously make money?  How many eyeballs can a well-crafted (and expensive) doc that is posted online really attract?   There’s already been a fair amount of controversy over the company, before it even really gets content out there.  Read this NYT op-ed and this article about the possible legal nastiness in publishing.

P.S. at eBook I also interviewed my old friend, the BBC’s Katty Kay (see the picture above)…she mentioned a crazy stat: her husband’s book was launched in the UK on Oct. 1- one of 800(!) titles that were released that same day. Yikes. Between the pay, the market, and the competition, getting a book out just doesn’t hold the same cache for journalists that it used to.

Posted in BBC, Books, conferences, media, mediabistro, new york times, video ideas
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Constant Content…a Conference Wrap-Up

mz at ugcx

Mediabistro’s User-Generated Content Conference in Manhattan wrapped up this past week (UGCX).  (Check out the speaker’s list here).

As host, I had the enviable position of getting to introduce and chat with some incredibly enlightening speakers.  There’s nothing like a one of these digital pow-wows to get you motivated and inspired, as many of the attendees told me while grabbing a coffee between sessions.

Of course, there was also a lot of discussion about the demise of newsrooms, particularly in smaller markets.  No big headline there but at least the UGCX speakers were trying to look ahead to past the depressing statistics and Q3 results to what the future holds.  Opinionated community driven information websites was the prediction of some, namely Topix’s CEO Chris Tolles.  I still am a believer that journalists can indeed write/produce objective news, as is NPR‘s CEO Vivian Schiller.  In her keynote, she paraphrased someone who said the next 15 years will be an era of flourishing corruption on the local level, because of the lack of local in-depth reporting.

As New Yorkers, we are so lucky to have two hyper-local traditional news outlets: Time Warner’s NY1 and WNYC who seem to be in it for the long haul.   New York City’s mere size somewhat guarantees their success but I don’t think people realize Time Warner Cable is using the NY1 model in Austin, TX, around New York State, and in other locations.  We all know NPR’s member stations come in various sizes all around the country.   Perhaps there’s more to be learned from their business models.

(Full disclosure- my husband reports on politics for NY1 and my stuff has aired on WNYC! )

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User-Generated Content: NPR’s Take?

ugcx01

I’m starting to prepare for mediabistro’s User Generated Content Conference on October 20 & October 21.

Highlights will include a talk from I Can Haz Cheezburger‘s founder, the makers of this really cool Blade-Runner inspired branded web series, and a keynote from Vivian Schiller, NPR’s CEO and President.   NPR has, of coursed, just relaunched their website BIG TIME.  I’m curious to hear whether/how they are buying into the whole hyperlocal strategy and if they’ve burned through all that Kroc/McDonald’s money.

Come join us.  We’ll be doing the conference old-school style at the New Yorker hotel.  Bring your fedora.

Posted in conferences, future of news, media, media tips, mediabistro, social media
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Mobile Conference Makes G4 Sexy

mobileYesterday I hosted mediabistro and PCMag’s ThinkMobile conference.  I was concerned that most of the event would fly right over my head but it was actually very encouraging and informative for journalists…and reassuring.  Mobile means insatiable appetite for video news pieces!

Here are some of the key points that I found surprising/intriguing:

-On average, Phillipinos text 200 messages PER DAY…on the low end, Brazilians send only 5 per month. (that’s from Mike Wehr, Mobile Marketing Association)

-The average app lasts only 3 days. (that comes from Jeff Arbour of The Hyperfactory)

-Developers can measure how hard/with how much urgency you press an app icon, say Nokia’s Marco Argenti (MUST…GET…EPICURIOUS…RECIPE)

-Brands should expect to pay $200-$300k for a top-notch app.  (that’s from Razorfish’s Kyle Outlaw). not cheap for quality.

For a full list of the speakers, click here.  Good people to follow on Twitter if you’re interested in mobile or media in general.

There were 1 or 2 low moments- like when an audience member’s phone kept going off with a cricket chirping ringtone. Kind of the last thing you want to hear when your speaking at a conference, right?

Posted in conferences, future of news, media, media tips, smartphones
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Who Owns Me Anyway?

garyveeMediabistro.com (whom I adore and for whom I host conferences and teach) has had some quality events recently.  It has a policy, though, of asking guest speakers to sign a release, which says mb basically owns their appearance.  (see speaker Heather Gold‘s comment in my post below regarding her online video panel).

GaryVee, natch, got away with having his own camera at the Career Circus event a couple weeks back.  If you just don’t get social media, really, his keynote speech is worth watching.  I guess his content really does want to be free.  Even if you DO get social media, watch it anyway to fire up your blogging synapses.

Posted in conferences, media, mediabistro, social media, video ideas
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Mediaite’s Panel Nerds

Danny & Etan. Or is it Etan & Danny?
Danny & Etan. Or is it Etan & Danny?

It’s not often that dorky media panels get rated but now with Mediaite’s Panel Nerds, we media dorks WILL BE JUDGED (harshly but fairly, I’m sure).

And I’m so pleased to say that mediabistro’s online entertainment content panel the other night got a big thumbs up!  Read the full review here.  Etan and Danny subbed the panel down nicely.  And I’m particularly happy with their asessment of me.  Guys, you make it all worthwhile.

“Manoush Zomorodi did a great job of two things. The first is handling a panel this large. She began by dividing them in two groups, but that boundary quickly disintegrated. The second is offering quick background and explanations for people, sites or programs mentioned. In fact, she set the tone for the panelists to begin explaining things themselves. She was a real audience advocate.”

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The morphing of Fox Business News?

So rumor has it that Fox Business News is wooing Imus In the Morning and may broadcast his radio show every morning instead of the usual Money for Breakfast with Alexis Glick.  As of today, Alexis hasn’t commented on this potential upheaval on her blog.  I hosted a discussion with her a few months back at the TVNewser conference.

Alexis_3.10

It seemed to me people either loved her or hated her.  Will be interesting to see where business television heads in the next 6 months, what with the full launch of Reuters VOD, the revamp of Bloomberg, who knows what at CNBC, and now this at FBN.

P.S. Congrats to my former student Shibani Joshi, now a FBN correspondent, on her recent trip to India and subsequent reports on the economy there.   Read what she learned here.

shibani_josh_headshot

Posted in conferences, former students, future of news, mediabistro, Reuters

The NYT mystery continues

So a couple weeks back at mediabistro.com’s Career Circus, Gary V (wine library tv, Crushit! author, branding guru) made vastly sweeping claims (see my earlier post) that no news (ok, almost no news) in the New York Times is original news…I protested vigorously and vocally in front of hundreds of people.  Gary claimed to have numbers that would prove me wrong.  So I e-mailed him a little reminder:

Manoush: Would love to get those statistics you promised me about the news industry.  I can’t tell you how many people accosted me to ask me to send on any information you provide.

His response?  Somewhat lame, but acceptable…for now.

GaryV:this is something I have to hold onto for the next book I am writing ,…can u give me a few months, I am so sorry…

I still believe that the New York Times is one of the few places that continues to do real journalism.  Because frankly, I can’t tell you how many tv journalists (you know who you are) are still “borrowing” their stories and turning them into tv news packages days/weeks later.

If you haven’t seen Gary speak on personal branding with social media you should. Just click here.

And when mediabistro.com posts a video of his speech at the career circus on 8/4/09 I’ll post it too.

Obviously, the host was much more engaging (um, ie. me).

Posted in conferences, mediabistro, new york times, social media

Producing Online Content

I’m moderating a very timely panel (of course) at mediabistro on creating and distributing online entertainment content.   Yes, we know revenue is possible but how much?  Are production standards going to get higher?  Are the networks producing online shows in-house or farming it out?  Come join us on Aug. 19, 7pm, at Tribeca Cinemas. Panelists include:

Heather Gold, The Heather Gold Show

Jigar Thakarar, Executive Producer of original web content, CBS.com

Colin Moore, Executive Producer of original web content, IFC.com

Dina Kaplan, CEO, Blip.tv

Paul Kontonis, CEO/Co-founder, For Your Imagination

Diane deCordova, VP Business Development, Next New Networks

http://www.mediabistro.com/courses/cache/crs4578.asp

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