social media

Tracking Human Rights Work with Social Media

The Human Rights Watch film festival is on at Lincoln center (6/16-6/30).  I’ve been doing regular work for the organization, running media training sessions for their researchers from all over the world.  We’re also talking about launching a new social media project that could really explain to people what HRW researchers actually do so watch this space.

Meanwhile, I’m hoping to see “Green Wave”….here’s the New York Times’ description (watch the trailer above):

“Outspoken expressions of rage and self-determination run through Ali Samadi Ahadi’s “Green Wave,” in which Twitter messages and blog entries by protesters in Iran’s 2009 post-election uprising are animated, with the actual texts used as subtitles. The technique recalls “Persepolis” and “Waltz With Bashir,” although this is not a personal story but a collective one.”

Hats off to friends and family members who made it to last Sunday’s vigil in Union Square to mark the 2nd anniversary of the uprisings.

Posted in freelance work, new york times, social media, Uncategorized
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Journalism Start-Up Boot Camp

Our boot camp will be more interactive.

My Thursday afternoons this summer are spoken for: I’ll be hosting mediabistro’s weekly online conference and workshop on entrepreneurial journalism.  Here’s the description:

Learn what to consider when launching your start-up. Draft your business plan over eight weeks with the help of your peers. Participants will vote on the most viable business plans in the group and the winner will have the chance to hear feedback from entrepreneur and venture capitalist Larry Kramer, who will also answer questions from the group. We’ll discuss viable business models for media start-ups and address key questions related to content distribution and monetization.

Very excited.  Not only a new method of teaching for me and mediabistro but also looking forward to getting to know participants with big (or small) media ideas…

See the full program and speakers list here.  Join us.

Posted in conferences, freelance work, future of news, media, media tips, mediabistro, reporting work, social media, Uncategorized
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Inside Scoop on Mediabistro’s 2-Track Socialize Summit

I’m hosting Mediabistro’s Socialize event on Thursday and Friday.  The goal? To discover how to leverage social media to drive revenue.

Each days kicks off with a keynote speaker (Mitch Joel of Twist Image and Ian Schafer of Deep Focus) and then we break up into 2 different rooms.   Day #1: Choose between Social Gaming or Going Mobile. Day #2: Focus on Optimizing your Social Media strategy or New Ways of Monetizing Social Media. OR-  mix and match- go hear the panels that you think are most going to give your business a boost. I’ll be in the Grand Room for the Mobilize and Optimize tracks.   I’m particularly psyched for the Social Video session on Friday- we’ll discuss how businesses should put video to work, with Online Video-Analyst and Videologist Grant Crowell of ReelSEO.

We’re expecting several hundred people with about 8 exhibitors, an on-site bookstore, a cocktail reception, and the surprisingly good coffee from The New Yorker hotel.  Come on down!   And before you do, download the conventionist app to get the schedule, map, social, and other cool features.

Posted in conferences, media, media tips, mediabistro, social media, video ideas
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Social Media: All Is Fair In Love and Customer Service

If you are a parent or live in an overheated apartment building, you’ve probably struggled with the humidifier conundrum.  You need one to breath during that winter months but can’t deal with changing the filters, or the red scum buildup, or how often they just inexplicably die without warning.

I thought I’d found the answer with my Air-O-Swiss.   I liked it so much, I raved on the BoCoCa Parents Message Board about it.  I even bought my mom one.  Which died after being used 3 times.  The Air-O-Swiss return policy?  You pay to send them their defective product.  Uh, hello, anyone read “Delivering Happiness” by the Zappos CEO? (Actually I haven’t- but it’s lessons from Tony Hsieh on building a business in the “new” economy.)

So I got my free return by writing Air-O-Swiss’s parent company with just the threat suggestion of a little social media….

From: manoush zomorodi
Sent: Fri 3/18/2011 7:37 PM
To: inquiries@plaston.com
Cc:
Subject: customer service

Hello,
My humidifier ( Air-O-Swiss AOS Ultrasonic Humidifier – 7135)   stopped working and I tried all the troubleshooting suggestions from your Air-O-Swiss call center.
None of them work and now I’d like to return my defective product and have it repaired or replaced.
But according to one of your customer service managers, you do not pay for return shipping.  As a business reporter, I do not understand this customer service model.  Why should I have to pay for return shipping when the product is defective and I already paid for a supposedly working item to be delivered to me?
Please let me know whether this policy is negotiable.  I’m very interested in blogging and tweeting about your service and would like to include your side of the return and warranty policy.
Thanks,
Manoush
Posted in social media, Uncategorized
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Wrestling Big Brains on Digital Privacy

Last week, with CSpan cameras rolling away, I kicked off Mediabistro’s Digital Privacy Forum by asking audience members (mostly marketers and brand managers) if they worried that more internet regulation will spell trouble for their business.  Almost everyone raised their hand.  And yet the main message of several of the speakers was that regulation is the only way forward for American growth.  Take Marc Rotenberg of the Electronic Privacy Information Center in DC.  This man talks, Congress listens.  And the guy makes a gripping, if terrifying speech-  he told us about a congressman who referred to 2010 technology as Web 2.0 at government hearings.  Later Marc mentioned to me that the US government understanding of the digital world is really lagging by about 20 years.  They could use some field trips to the Mac store down there.

On a more personal note, I loved the philosophical bust-up between anti-put-your-life-on-the web thinker Andrew Keen vs. I’m-all-out-there-even-about-my-prostate Professor Jeff Jarvis.  The best conferences are when speakers are yelling at each other across the room.  So  I wrestled their large brains to the ground and we found common ground on whether or not the more we share digitally, the better we are.  Just kidding- no detente was reached.  Watch the conversation continue in person at Mediabistro’s mega conference on social media on March 31-April 1.

Posted in conferences, media, mediabistro, social media, Uncategorized
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EBook Summit around the corner

I’m MC’ing mediabistro.com’s 2nd EBook Summit on Wednesday.  We got awesome feedback last year but this year the event has exploded.  Inside scoop: publishing houses have been calling and wondering if there is room for them on the agenda.  Sorry! The schedule is packed with goodies…NYU author and thinker Doug Rushkoff opens it up, The New Yorker’s Ken Auletta closes it out. If you are a writer, publisher, editor, or anyone creating content in the digital age, come on over to The New Yorker hotel on Wednesday.  As a video person, I’m also particularly interested to hear from Jacqueline Bosnjak and Mark Beukes, founders of Ideologue, the award-winning digital studio…check out their website, they do some crazy stuff.  Oh, and free drinks on mediabistro are on the agenda too.

Posted in Books, conferences, media, mediabistro, social media, video ideas
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Coming up: Social Ad Summit

On Friday I’ll be hosting mediabistro’s Social Ad Summit at the New Yorker Hotel.   They are even springing for free drinks at the bar afterwards , recession be damned!  But I’m particularly looking forward to hearing from the newly extremely rich Playdom guys.  They were recently acquired by Disney for over half a billion dollars and are going to explain just how they use social gaming to expand a brand.  Plus, Playdom’s David Stewart says he previously held positions as a TIME Magazine reporter, a strategist for an African aid agency and a door-to-door knife salesman, which will hopefully make for some strange analogies and anecdotes.  Come join us.

Posted in conferences, media, mediabistro, social media
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Constant Content…a Conference Wrap-Up

mz at ugcx

Mediabistro’s User-Generated Content Conference in Manhattan wrapped up this past week (UGCX).  (Check out the speaker’s list here).

As host, I had the enviable position of getting to introduce and chat with some incredibly enlightening speakers.  There’s nothing like a one of these digital pow-wows to get you motivated and inspired, as many of the attendees told me while grabbing a coffee between sessions.

Of course, there was also a lot of discussion about the demise of newsrooms, particularly in smaller markets.  No big headline there but at least the UGCX speakers were trying to look ahead to past the depressing statistics and Q3 results to what the future holds.  Opinionated community driven information websites was the prediction of some, namely Topix’s CEO Chris Tolles.  I still am a believer that journalists can indeed write/produce objective news, as is NPR‘s CEO Vivian Schiller.  In her keynote, she paraphrased someone who said the next 15 years will be an era of flourishing corruption on the local level, because of the lack of local in-depth reporting.

As New Yorkers, we are so lucky to have two hyper-local traditional news outlets: Time Warner’s NY1 and WNYC who seem to be in it for the long haul.   New York City’s mere size somewhat guarantees their success but I don’t think people realize Time Warner Cable is using the NY1 model in Austin, TX, around New York State, and in other locations.  We all know NPR’s member stations come in various sizes all around the country.   Perhaps there’s more to be learned from their business models.

(Full disclosure- my husband reports on politics for NY1 and my stuff has aired on WNYC! )

Posted in conferences, future of news, media, mediabistro, social media
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User-Generated Content: NPR’s Take?

ugcx01

I’m starting to prepare for mediabistro’s User Generated Content Conference on October 20 & October 21.

Highlights will include a talk from I Can Haz Cheezburger‘s founder, the makers of this really cool Blade-Runner inspired branded web series, and a keynote from Vivian Schiller, NPR’s CEO and President.   NPR has, of coursed, just relaunched their website BIG TIME.  I’m curious to hear whether/how they are buying into the whole hyperlocal strategy and if they’ve burned through all that Kroc/McDonald’s money.

Come join us.  We’ll be doing the conference old-school style at the New Yorker hotel.  Bring your fedora.

Posted in conferences, future of news, media, media tips, mediabistro, social media
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Who Owns Me Anyway?

garyveeMediabistro.com (whom I adore and for whom I host conferences and teach) has had some quality events recently.  It has a policy, though, of asking guest speakers to sign a release, which says mb basically owns their appearance.  (see speaker Heather Gold‘s comment in my post below regarding her online video panel).

GaryVee, natch, got away with having his own camera at the Career Circus event a couple weeks back.  If you just don’t get social media, really, his keynote speech is worth watching.  I guess his content really does want to be free.  Even if you DO get social media, watch it anyway to fire up your blogging synapses.

Posted in conferences, media, mediabistro, social media, video ideas
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