Chris Garrett is a well known media consultant and a pro at content marketing (he also works with CopyBlogger, a software company with a blog worth checking out). He recently wrote a post about things that scare him:
“TV scares me so much I have never accepted a single opportunity. Not even pre-recorded shows.”
How does Chris deal with his fear of going on camera? He doesn’t…
“If you can’t face it right now, work around it - there are usually multiple ways to get the same or similar results. For example, I do webinars rather than streaming headshot video.”
I totally empathize with Chris. I have terrible stage fright. That’s one of the reasons I think I was able to break down the process of going on camera into small managable steps for my ebook Camera Ready. (And I would like to issue a challenge to Chris to follow my process and I promise he’ll not only be great on camera but he will actually enjoy it but I’ll throw down the gauntlet another day).
When TV was the only game in town, each appearance was a HUGE deal. But now video is being integrated into our daily lives...and you can practice on Skype calls and interactive workshops like the ones I’m holding on Spreecast (free!). Each week I help journalists and entrepreneurs take their on-camera appearances up a notch and shoot/edit better short videos. Last week child psychologist Heather Wittenberg joined me from Hawaii…
- Because every panel she sits on and every conference she moderates is going to be recorded and posted online.
- Because she is starting to share her expertise by appearing on HuffPost Live and other online video platforms.
- Because eventually, she might want to have a crowdfuding campaign or market her podcast in other ways and she’ll need a video trailer.
Integrating video into your website and any other content you create does these 3 things:
- Gets you found more easily.
Brightcove says those webpages with video are 60% more likely to show up on the first page of Google.
- Taps into the rocketing video trend.
According to ComScore, in October 182.5 million people in the US watched video online.
- Makes an impact.
One video production company, Treepodia, even guarantees its clients a 4x increases in sales when they start using video.*
I’m going to find some easy ways for Ashley to use video. Join us.
*Thanks, as always, ReelSEO, for leading me to these insightful video stats.